What if you could replace the belt you wear everyday with one that has extended function beyond it's primary use?
Reliable cordage is difficult to replicate in nature but has dozens (sometimes life-saving) of applications. It's a staple resource that is often overlooked but never under appreciated...when it's needed!
You don't have to be a a die-hard survivalist to know that an ample supply of cord and a basic knowledge of knots can solve many problems.
Want to guarantee that you will have paracord with you when you need it?
Replace the standard belt you already wear everyday with one that gives you a survival advantage!