RattlerStrap was created out of a desire for independence and a passion for quality gear. Our small town Northern Idaho based company is committed to providing versatile and multi-functional accessories to people who are "out there". Our mission is simple: Make stuff we want to use, and run a company we would buy from.
Origins: The experiment was simple. A minimalist backpack trip through southeast Asia for three months. I would only take what would fit in my 26L Goruck GR1. I wanted to be mobile, testing the theory of less is more. When you limit your options for gear every piece of kit must be functional, versatile and made to take abuse. After hours of searching for the right belt, an idea was born.
Nine months later RattlerStrap was launched. We opened shop on Etsy and created our own website, introducing the Diamondback and Recon series.
After lots of love but zero sales on Etsy, we decided to take it to the next level. Amazon was a growing concern, so we decided to get on board. We switched up our buckle design and the Diamondback and Recon series' evolved into the Stealth, Recon and Scout models.
With the request for custom belts starting to rise and the opportunity to work cooperatively with other companies on the horizon, we rolled out four limited edition belts. ACU, Sandstorm, Equip2Endure, and the legendary Venom edition, which spiked our popularity worldwide. Our programming skills improved, and so did our website.
It started with a question, one I like to ask all the time. What gear do you use, how can I improve it? This particular instance was with an avid hunter and northwestern bushmaster. He said he once saw a guy pull flints out of his bootlace. We went to work. Six months and and several prototypes later, we launched Flint Laces. They lit up the internet and before long we found ourselves working overtime to handle the demand. Starting a fire with your bootlaces is now a hot topic in the survival community.
Sales keep the lights on, stories light us up. We don't have the opportunity of meeting our customers face to face. We rely on feedback in the form of text on a screen or an occasional phone call. This is why we thrive on great stories from our customers. Recently Andy reached out and told us this one..
It was January in Canada. Andy and a friend of his were exploring some back roads on quads while collecting firewood. It was getting dark when they started heading toward the cabin they were staying at not far from Hudson Bay. Andy cautiously took a turn on a curved embankment while balancing a stack of wood behind him. His tires clawed at the frozen mud ruts precariously. A few more minutes down the road and he realized his helmet mic had started to crackle. He slowed down to look back for his friend. No sign. He assumed his buddy's helmet had been pulled off by a low branch and turned around to be sure.
When he got to the bend in the road, he saw the ATV upside down in the woods, his friend standing nearby holding his arm. There was bone sticking out. That was the first thing he noticed. The wound seemed to be bleeding quite a bit. Andy looked at his paracord bracelet, "Damn, not sure that will do the job." He flipped open his Benchmade knife and looked down at his belt.
He didn't want to take it apart but then remembered our guarantee and figured this was as good a time as any. Starting at the tail, he unwove the belt and cut enough cord to improvise a makeshift tourniquet and sling. After the arm was secure they looked over at the mangled ATV. "No way that's driving out of here", they concluded. No problem. Andy cut the rest of the belt in half length wise, tied the banged up quad to his, and towed it out of there.